Jewellery Show London 2026 Visitor Guide: Dates, Registration, Venue and Opening Times

The organiser expects more than 200 suppliers spanning jewellery, loose gemstones and business solutions, so buyers who arrive with a plan will have a clear advantage over those trying to work out their priorities once they reach the exhibition floor.

The confirmed Jewellery Show London 2026 dates are Wednesday 2 September 2026, 09:00 to 18:00, and Thursday 3 September 2026, 09:00 to 17:00. The final entrance on Thursday is at 16:30.

If you are attending principally to buy or source, the first few hours of the day are worth protecting. A conversation about diamond specifications, manufacturing, margins or repeat supply is easier when neither side is trying to squeeze it into the final minutes before closing.

Buyers with several priority suppliers should consider fixing those appointments first and treating the rest of the exhibition as discovery time.

The 2026 show takes place in the National Hall at Olympia London, in West London. The venue address supplied for the event is Olympia National, Olympia Way, London, W14 8UX.

The organiser recommends public transport where possible because parking at Olympia is limited.

For someone travelling from outside London, it is worth planning the full journey rather than simply navigating to “Olympia”. Allow time for the final connection, entering the venue, registration checks and finding your first stand.

That small buffer matters much more when your first meeting of the day is with a supplier you have specifically travelled to see.

The Jewellery Show is intended for people working within the jewellery trade.

Qualifying visitors can include business owners, buyers, jewellery designers, jewellers, goldsmiths, silversmiths, gemmologists and students connected with the industry. The event also attracts established retailers, independent designers and online jewellery businesses.

General members of the public are not permitted to attend. Registrations are vetted to confirm that applicants meet the show’s professional criteria.

This distinction is worth knowing before making travel or accommodation arrangements. A successful online registration application is part of attending the show; this is not a conventional consumer exhibition where visitors simply arrive and buy an admission ticket.

Trade professionals applying for a complimentary pass should have their supporting information ready before beginning registration.

The organiser currently asks applicants for:

• A current photograph.
• A passport or driving licence.
• Evidence that they work within the jewellery trade.

Examples of acceptable supporting evidence include relevant business registration, qualifying invoices or delivery documentation, professional certificates, apprenticeship or examination certificates, and recognised jewellery-industry association membership.

Using your company details and business email address can also make it easier for the verification team to establish your connection with the trade.

The practical lesson is simple: register before the morning of the show if you can. It leaves less administration to deal with when you would rather be meeting suppliers.

A pending application does not necessarily mean you have to abandon your visit.

The organiser states that verification can be completed at the event with its registration security team. Anyone doing this should bring valid photo ID together with evidence that they are a jewellery trade professional.

If you know your application is still pending, put those documents in your bag the night before rather than trying to find them at the entrance.

Yes. Bring it even if your registration has already been approved.

All delegates, exhibitors and speakers are required to show a passport or driving licence at the entrance.

This is probably the easiest event requirement to overlook, because an approved badge can feel as though the registration process is finished. It is not.

Before leaving your hotel, home or office, check your photo ID in the same way you would check your phone and wallet.

Complimentary passes are available to qualifying jewellery trade professionals whose eligibility is successfully verified.

The organiser also has a Commercial Delegate category. At the time of writing, a Commercial Delegate Pass is listed at £499 + VAT, plus a £4 administration fee for paid registrations.

Because registration categories and charges are operational details that can change, anyone relying on a paid delegate route should confirm the current price during registration.

Olympia has direct public-transport links and its own dedicated Overground station, and the event organiser recommends travelling by public transport wherever practical.

For visitors driving, both onsite and nearby off-site parking options are available, but onsite spaces should be booked in advance. Olympia is also within London’s Ultra Low Emission Zone (ULEZ), so drivers should check their vehicle before travelling.

If you have an important appointment soon after opening, check for transport disruption the evening before and again before leaving.

A trade-show schedule can recover from ten minutes spent browsing the wrong aisle. It is much harder to recover from missing the supplier meeting you travelled to London for.

You do not need an elaborate trade-show kit. You do need the right information.

Alongside the ID and registration documents required for entry, bring a short buying brief covering the questions you actually need answered. For example, a retail buyer might arrive with notes such as:

• gaps in the current assortment;
• target retail or wholesale price points;
• shapes or carat ranges that are difficult to source;
• upcoming bridal requirements;
• pieces selling particularly well;
• products customers repeatedly request;
• categories where a new supplier may be needed.

A phone is useful for contact details and notes, but a charger or power bank is worth bringing if you expect a full day on the floor.

Business cards still have their place too. The important part is not collecting as many supplier contacts as possible; it is leaving with enough information to know which conversations deserve a follow-up.

With more than 200 suppliers expected, trying to give every exhibitor equal attention is unlikely to produce the best buying day.

A more practical approach is to divide your list into three groups:

• Must meet — suppliers directly connected to a current buying requirement.
• Want to see — businesses or collections worth investigating.
• Discover — time deliberately left free for exhibitors you did not know before the show.

The third category matters. Trade shows are valuable partly because they expose buyers to products and suppliers they would never have searched for online.

But discovery works better once the important appointments are already protected.

The right questions will depend on what you are buying, but trade-show conversations should go beyond “What do you sell?”

If you are assessing a diamond supplier, for example, you may want to understand the range of stones available, grading documentation, consistency of supply, sourcing options, matched-stone capability, lead times and what happens when you need to source something that is not already in stock.

For finished jewellery, the discussion may move towards metals, manufacturing, minimum orders, repeatability, customisation, quality control and replenishment.

This is where seeing a supplier in person becomes particularly useful. You can move from a website-level introduction to the details that determine whether the relationship will actually work for your business.

If diamonds are on your sourcing list, Uniglo Diamonds (Antwerp) will be exhibiting at Stand B41.

The official 2026 Jewellery Show exhibitor directory lists Uniglo at B41 and identifies both natural diamonds and lab-grown diamonds within its offering.

For retailers, jewellers and trade buyers, the show provides an opportunity to sit down with the team and discuss real sourcing requirements — whether that means particular shapes, carat ranges, colour and clarity combinations, certified stones or ongoing supply needs.

If there is something specific you need, bringing those specifications to the conversation will be much more useful than starting from a completely open brief.

Before heading to Olympia, check five things:

1. Registration approved, or supporting documentation prepared.
2. Passport or driving licence packed.
3. Travel route checked.
4. Priority supplier appointments confirmed.
5. Buying requirements saved somewhere you can access quickly.

That is enough preparation to turn the day from a general walk around an exhibition into a productive sourcing visit.

A useful Jewellery Show visit does not start when you walk through the doors at Olympia. It starts when you decide why you are going.

Perhaps you need a new supplier. Perhaps you are planning the next season’s assortment, looking for a difficult-to-source diamond specification or reviewing where your current range has gaps. Write those priorities down before the show.

Then leave some space in the day for the unexpected.

That balance — planned meetings plus genuine discovery — is where a trade show becomes more valuable than another day spent scrolling through supplier websites.

If diamonds are one of your priorities for Jewellery Show London 2026, visit Uniglo Diamonds at Stand B41 or arrange a meeting with the team in advance.